PORTFOLIO
DIGITAL
ANALOG
HEINEKEN
The controversial Heineken DraughtKeg fembot captures the attention of beer drinkers [and non-beer drinkers] across the country. The online experience is seeded by a user-generated, breakdancing robot viral video. Users and three friends upload headshots that become the faces of the dancing robots. The video is downloadable and shared. The accompanying digital ad campaign is animated with the technophonic robot video sound track. The robot dance video attracts 1.2 million YouTube viewers in only two days. Chill. Click. Draught.
Heineken Draughtkeg product launch. Site features user-generated content components. Digital advertising campaign includes rich media executions.
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Creative Director
- Site load state
- Site home page
- Site “Hit the Dance Floor” module
- Site DraughtKeg 101
- 300 x 250 rich media digital ad
- 728 x 90 rich media digital ad
NIKE
Nike Pro Combat
Amare Stoudemire, NBA all-star, plays against fierce competition night after night. He battles each opponent with his physical presence and a razor sharp game. To protect his body from the long-term effects of banging under the boards, Amare keeps in peak condition and wears Nike Pro Combat base layers. His body is guarded with the latest in sports gear technology so that he can give as much as he gets. Amare Stoudemire is Battleproof.
Amare Stoudemire, NBA all-star, plays against fierce competition night after night. He battles each opponent with his physical presence and a razor sharp game. To protect his body from the long-term effects of banging under the boards, Amare keeps in peak condition and wears Nike Pro Combat base layers. His body is guarded with the latest in sports gear technology so that he can give as much as he gets. Amare Stoudemire is Battleproof.
Nike Pro Combat product launch home page takeover featuring NBA star Amare Stoudemire.
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CD, Copy
- Nike home page Pro Combat takeover; resolve state; rollover state; PC Top module; PC Top module detail
POWERADE ZERO
Keeping in shape over the holidays just got easier. Powerade Zero gives you a chance to bring the gym home. Winning a state-of-the-art home gym + a refreshing zero calorie power drink = zero excuses to work out. Pound reps without interruptions or waiting for a machine while keeping yourself hydrated with a best-in-class sports drink. This holiday season, Powerade Zero takes the stress out of working out and offers you five delicious zero calorie sports drinks. Give family and friends the greatest gift — a fabulous and healthy you!
Holiday digital advertising campaign launch including site takeovers.
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CD, AD, Copy, Code
- Active.com site takeover: red
- Active.com site takeover: blue
- Active.com site takeover: green
- Animated ads: 300 x 250; 160 x 600; 728 x 90
- Rich media expanded banner: 728 x 90
