DELTA AIR LINES

The Delta Air Lines 2010 “Keep Climbing” campaign launch in New York City promises the world’s largest airline is committed to improving the experience of flying. The creative gives consumers an insider’s perspective on Delta’s business, focusing on pilots, personnel and product details. The brand message: Delta is tackling challenges head on with the promise, “We’re not just building a bigger airline, we’re building a better one.”
Digital advertising launch executions for the 2010 Keep Climbing campaign.

︎︎︎ CD, AD
  1. 728 interactive, over content expandable banner with product vignettes
  2. Anthem animated digital ads: 300 x 250, 160 x 600, 728 x 90
  3. Product campaign resolve states: 300 x 250, 160 x 600, 728 x 90
  4. Inflight entertainment user interface design