SPARKS THE PERFECT FIT CAMPAIGN
Sparks CES® prospects receive their direct mail and visit Sparks’ The Perfect Fit website. They type in their Perfect Fit code as it appears on their shoe box. They receive their free Converse virtual gift card and directions to create and purchase their custom super cool Chucky Ts!
CES is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators.
CES is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators.
CES promotional direct mail campaign activation in partnership with Converse.
︎︎︎Creative director, art director, writer
︎︎︎Creative director, art director, writer
- Direct mail using Converse brand elements
- Campaign identity with CES badge icon
- 360° Sparks rebrand of the Converse shoe box
- Campaign support graphics
- Front and back design of the campaign shoe tag
- Shoe box is actual size and original construction
