SPARKS THE PERFECT FIT CAMPAIGN
Sparks CES® prospects receive their direct mail and visit Sparks’ The Perfect Fit website. They type in their Perfect Fit code as it appears on their shoe box. They receive their free Converse virtual gift card and directions to create and purchase their custom super cool Chucky Ts!
CES is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators.
CES is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators.
CES promotional direct mail campaign activation in partnership with Converse.
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CD, AD, Copy
- Direct mail featuring Converse brand elements
- Campaign identity incorporating CES badge icon
- 360° Sparks rebrand of Converse shoe box
- Perfect Fit campaign shoe tag
- front/back design of campaign shoe tag
- Shoe box is original size and construction
