NIKE
Nike Pro Combat
Amare Stoudemire, NBA all-star, plays against fierce competition night after night. He battles each opponent with his physical presence and a razor sharp game. To protect his body from the long-term effects of banging under the boards, Amare keeps in peak condition and wears Nike Pro Combat base layers. His body is guarded with the latest in sports gear technology so that he can give as much as he gets. Amare Stoudemire is Battleproof.
Amare Stoudemire, NBA all-star, plays against fierce competition night after night. He battles each opponent with his physical presence and a razor sharp game. To protect his body from the long-term effects of banging under the boards, Amare keeps in peak condition and wears Nike Pro Combat base layers. His body is guarded with the latest in sports gear technology so that he can give as much as he gets. Amare Stoudemire is Battleproof.
Nike Pro Combat product launch home page takeover featuring NBA star Amare Stoudemire.
︎︎︎Creative director, writer
︎︎︎Creative director, writer
- Nike home page Pro Combat takeover; resolve state; rollover state; PC Top module; PC Top module detail
Nike Pro Cool
Battle-hardened athletes prepare for whatever the competition brings. Extreme conditions, like sweltering heat, make the game that much tougher. For those without an edge, an intense hunger for winning can be smothered by a blanket of heavy, hell-like heat. Smart players guard against the burn of defeat with intense preparation, a fierce competitive spirit and the latest Battleproof technology, Hypercool, the stay cool line of Nike Pro Cool base layer products. Never surrender to defeat or the heat. Stay in the game, stay Hypercool.
Battle-hardened athletes prepare for whatever the competition brings. Extreme conditions, like sweltering heat, make the game that much tougher. For those without an edge, an intense hunger for winning can be smothered by a blanket of heavy, hell-like heat. Smart players guard against the burn of defeat with intense preparation, a fierce competitive spirit and the latest Battleproof technology, Hypercool, the stay cool line of Nike Pro Cool base layer products. Never surrender to defeat or the heat. Stay in the game, stay Hypercool.
Nike Pro Cool product launch digital advertising campaign featuring NBA star the late Kobe Bryant and NFL star Adrian Peterson. Executions include rich media video creative.
︎︎︎Creative director, writer
︎︎︎Creative director, writer
- Pro Cool animated digital ads: 300 x 250: Kobe Bryant; 160 x 600: Adrian Peterson
- Pro Cool technology rich media video 300 x 250 ad; Pro Cool technology animated digital 160 x 600 ad
