PORTFOLIO


DIGITAL








ANALOG


HEINEKEN

The controversial Heineken DraughtKeg fembot captures the attention of beer drinkers [and non-beer drinkers] across the country. The online experience is seeded by a user-generated, breakdancing robot viral video. Users and three friends upload headshots that become the faces of the dancing robots. The video is downloadable and shared. The accompanying digital ad campaign is animated with the technophonic robot video sound track. The robot dance video attracts 1.2 million YouTube viewers in only two days. Chill. Click. Draught.
Heineken Draughtkeg product launch. Site features user-generated content components. Digital advertising campaign includes rich media executions.

︎︎︎Creative director

  1. Site load state
  2. Site home page
  3. Site “Hit the Dance Floor” module
  4. Site DraughtKeg 101
  5. 300 x 250 rich media digital ad
  6. 728 x 90 rich media digital ad


NIKE

Nike Pro Combat
Amare Stoudemire, NBA all-star, plays against fierce competition night after night. He battles each opponent with his physical presence and a razor sharp game. To protect his body from the long-term effects of banging under the boards, Amare keeps in peak condition and wears Nike Pro Combat base layers. His body is guarded with the latest in sports gear technology so that he can give as much as he gets. Amare Stoudemire is Battleproof.
Nike Pro Combat product launch home page takeover featuring NBA star Amare Stoudemire.

︎︎︎Creative director, writer

  1. Nike home page Pro Combat takeover; resolve state; rollover state; PC Top module; PC Top module detail










Nike Pro Cool
Battle-hardened athletes prepare for whatever the competition brings. Extreme conditions, like sweltering heat, make the game that much tougher. For those without an edge, an intense hunger for winning can be smothered by a blanket of heavy, hell-like heat. Smart players guard against the burn of defeat with intense preparation, a fierce competitive spirit and the latest Battleproof technology, Hypercool, the stay cool line of Nike Pro Cool base layer products. Never surrender to defeat or the heat. Stay in the game, stay Hypercool.
Nike Pro Cool product launch digital advertising campaign featuring NBA star the late Kobe Bryant and NFL star Adrian Peterson. Executions include rich media video creative.

︎︎︎Creative director, writer

  1. Pro Cool animated digital ads: 300 x 250: Kobe Bryant; 160 x 600: Adrian Peterson 
  2. Pro Cool technology rich media video 300 x 250 ad; Pro Cool technology animated digital 160 x 600 ad 


POWERADE ZERO

Keeping in shape over the holidays just got easier. Powerade Zero gives you a chance to bring the gym home. Winning a state-of-the-art home gym + a refreshing zero calorie power drink = zero excuses to work out. Pound reps without interruptions or waiting for a machine while keeping yourself hydrated with a best-in-class sports drink. This holiday season, Powerade Zero takes the stress out of working out and offers you five delicious zero calorie sports drinks. Give family and friends the greatest gift — a fabulous and healthy you!
Holiday digital advertising campaign launch including site takeovers.

︎︎︎Creative director, art director, writer, coder

  1. Active.com site takeover: red
  2. Active.com site takeover: blue
  3. Active.com site takeover: green
  4. Animated digital ads: 300 x 250; 160 x 600; 728 x 90


GAZILLION

Marvel Super Hero Squad
Hey kids! It’s time to hero up and battle evil forces! Join the fray with mom, dad and friends, protecting Super Hero City from villains and mayhem. Marvel Super Hero Squad online is a perfect place to safely battle bad guys on exciting missions, meet new friends or just hang out in your own custom, super hero headquarters.
Digital advertising campaign for the launch of the new MMORPG online game, Marvel Super Hero Squad.

︎︎︎Creative director, art directior, writer

  1. Digital ads “…With Super Heroes” headlines: 300 x 250; 160 x 600; 728 x 90
  2. Digital ads “All Your Heroes Are Here” headline: 300 x 250; 160 x 600; 728 x 90
  3. Digital ads “New Heroes Now Available” headline: 300 x 250; 160 x 600; 728 x 90











Fortune Online
Battle your way through dark alleys, scary graveyards and evil lairs of Alaros. Each bad guy you ring up [chaching!] makes you richer, stronger and satisfies your MMORPG bloodlust. Each victory gets you a step closer to battling badass dragons who think they’re in charge. If you can’t take the heat, stay out of this online dungeon crawler.
Digital advertising campaign for the launch of the new MMORPG online game, Fortune Online.

︎︎︎Creative director, art director, writer

  1. Digital ads “Be An Online Legend” headline: 300 x 250; 160 x 600; 728 x 90
  2. Digital ads “Build. Battle. Be Legendary” headline: 300 x 250; 160 x 600; 728 x 90